Meet the Founding Team

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It all began with an idea in Los Angeles. An idea to help small businesses gain their maximum potential. AI has changed the world with technology advancements and systems that can be created around it. Our founder and CEO, Ryan, has worked with small businesses since 2021, eventually launching RS Marketing and Consulting in 2024 to support businesses.

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  • We are born and led by real-world hustle in every member and a passion for smarter business systems. After growing up in a family small business and seeing firsthand how stressful operations could become, our founder set out to build tech-driven solutions that make entrepreneurship lighter, faster, and more scalable.

  • We’re not here to drown you in buzzwords or templates. We build systems that actually work. We specifically design our products for your business. Less guesswork, more growth. Less manual labor, more momentum. That’s just our style.

  • We would be an “ENTJ” MBTI for sure. Or as some call it, “The Commander.” Think of us as the perfect blend of tech-savvy strategist, a reliable business partner, and a hype-man who genuinely wants to see you win. We are sharp, modern, and obsessed with systems that help small businesses perform like big brands - but without the big-brand budgets. We are bold enough to build from scratch, strategic enough to spot inefficiencies instantly, and determined to run smoother and smarter. ENTJs are natural leaders who streamline chaos into clarity - exactly what we do for small businesses with automation, AI, and operational design.

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Ryan Son

I’ve seen fear and passion mix. I grew up in my family’s small dry-cleaning shop until it went bankrupt when I was twelve. That experience lit a fire in me to help local businesses survive and thrive. Years later, I worked with small businesses to help maximize revenue and build strong business-customer relationships. After mastering automation and AI systems, I launched RS Marketing and Consulting. Today, I help transform business operations with technology once reserved for big corporations.

My philosophy is simple: turn every setback into a blueprint for innovation.

Founder and Chief Executive Officer

Gina Yu

I might have been an inventor in a previous life. I move through each day imagining how things could not only work better—but feel better.
That same inventive spirit drives the way I approach every business we partner with. My mission is to elevate the customer experience at every touchpoint, while protecting the unique soul that made the business extraordinary to begin with. I blend creativity with strategy, innovation with intuition, always searching for the small shifts that create big impact. For me, marketing isn’t just about growth—it’s about transformation. Because when a brand feels right, customers don’t just notice it… they connect with it.

Chief Marketing Officer

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Christopher Chang

Joining RS Marketing has never been just a career move for me—it’s a mission. I’ve always believed that small businesses are the heartbeat of every community. They’re the family-owned stores, the local dreamers, the late-night grinders… and they deserve more than generic marketing and empty promises. My role goes far beyond driving sales. I see myself as a guide—someone who helps business owners navigate challenges, discover hidden opportunities, and grow with confidence. I don’t believe in cookie-cutter strategies. Every business has its own personality, struggles, and ambitions, and I make it my job to understand them. Because when small businesses win, our communities win. And when our communities win, we all rise. At RS Marketing and Consulting, we’re not just helping businesses grow, we’re helping dreams take flight.

Chief Sales Officer

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Travis Salud

My journey started long before titles were involved. Back at UC San Diego between surviving algorithms classes and too many hours on my computer, I discovered that I loved building things that actually do something. I graduated with a degree in Computer Science, then spent years working on projects for a mix of platforms and companies, learning how to turn messy problems into automatic solutions.

Now at RS, I get to take that experience and turn it into systems that feel almost unfairly efficient. Whether it’s automation, AI workflows, or integrations that connect everything together behind the scenes, I love creating tech that makes business owners stop and say, “Wait… it does that automatically?”

My dream is to build technology that empowers people. If it inspires them, I know I’ve done my job.

Chief Technology Officer

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